Beauty & Fashion, Singapore – [Updated: October 2020] In this digital era, digital nomads like us are constantly in search of new content and ideas on-the-go. So much so that almost every moment in our lives, someone is bound to be searching for something.
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Being #FOMO – Fear Of Missing Out, has become a way of life and how we often connect with our friends. Being in the know of what is trending is a certain formula for success to impress your peers.
So what exactly are people in Singapore surfing for in beauty and fashion? I myself was curious, so did a little check on SimilarWeb to see what people are reading in the area of “Beauty & Cosmetics”.
1. Sephora – https://www.sephora.sg/
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora’s own private label. Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation.
With the above, it is not surprising that Sephora is not only the top of the searched list, but also spots long queues at their retail locations.
2. Love Bonito – https://www.lovebonito.com/sg/
Love, Bonito has become a household name over the years, proving that it’s not some obscure Singapore fashion brand. Founded by three friends – Rachel Lim, Viola Tan and Velda Tan (the latter two are sisters) – the brand started off as a blogshop called Bonito Chico in 2005.
They have since come a long way from teenagers hawking second-hand clothes online from their bedrooms. Their desire is to be a brand that’s got a woman covered in every season and stage of her life. Working hard to design all their pieces in-house, catering to every aspect of a woman’s life, for every size, shape and style. From how I see it, a one-stop-shop for every piece of clothing a lady would need. Just like how ULO Lifestyle is created to be a one-stop-shop for time-based lifestyle services merchants.
3. Her World – https://www.herworld.com/
Her World is the voice of the Singapore woman, and Singapore’s most established women’s publication. Celebrating and championing women and the amazing things they do since 1960. Managed under the umbrella of publications by Singapore Press Holdings, trust that they will deliver the latest content that a lady will be interesting in. Their readers are the country’s influential and stylish achievers who are go-getters and career-focussed. They are busy professionals who are time-crunched but want the best in life.
4. Lovet – https://lovet.sg/
Founded in 2013, Lovet aims to be an online fashion destination for women with a shared passion in fashion. Another local produce in the fashion e-commerce warzone. They will be know for their collaboration with one of Singapore’s top influencer Mongchin Yeoh (@mongabong). The renowned influencer and brand teamed up to launch a 16-piece capsule collection fully conceptualized and styled by Mongchin with the assistance of Lovet’s team.
The collection named “Mong x Lovet” was was a project seven months in the making, and comprised of feminine, floral pieces which Mongchin described to be timeless and suitable for everyday wear.
5. Pomelo – https://pomelofashion.com/
Launched in 2013, Pomelo is a modern fashion brand born in Asia with a global mindset: on-trend, online, on-the-go. With an undisputable sense of style at an unparalleled price, Pomelo aims to offer women everywhere their best look to become their best selves. Pomelo is co-founded by David Jou who also prior to Pomelo, co-founded another e-commerce giant Lazada in Thailand.
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The sheer number of e-commerce and fashion labels dominating the list is a testament to Singaporean’s addition to shopping. With COVID driving everything online, it is obvious why these popular sites’ traffic are bursting at its seams.